The story is the margin
Commodity ham is cheap anywhere. Your aged manchego justifies its price only when the customer learns what makes it different, and your staff cannot tell every story to every person in line.
Presently for Specialty Food & Delis
Digital signage built for specialty food shops and delis
Your counter moves daily: today's sandwich special, the wheel you just cut, the small-batch olive oil that finally arrived. Paper signs cannot keep pace, and half your customers never hear the story behind what you sell.
Presently keeps the screen as fresh as the case, routing trend-forward features to younger customers and provenance stories to the regulars who care where the prosciutto comes from.
Why a static display falls short in a shop
Lunch rush and Saturday browse are different stores
Weekday lunch wants speed: the special, the combo, the grab-and-go case. Weekend browsers want discovery. Time and audience routing serves both without you touching anything.
High-margin add-ons get forgotten
Crackers next to the cheese, the right wine next to the pate. The screen makes the pairing suggestion at the case, where the decision happens.
What the screen shows, by who walks up
Presently detects approximate audience signals (age range, gender) with on-device computer vision, picks the best-matching content from your library, and discards the camera frame immediately. Raw images are not stored or transmitted; optional dashboards use aggregate rollups only.
Weekday lunch customer in lineToday's sandwich special and the 5-minute grab-and-go case
Weekend browser at the cheese caseThe new wheel's sourcing story and its pairing
Younger customer exploringSmall-batch hot honey and the build-a-board feature
Where to place the first screens in a shop
Start at a decision point you can measure. One useful screen with a clear job is better than several screens repeating the same loop.
Queue and service counter
Make the daily special, wait expectation, and best add-on readable before the customer orders.
High-consideration case
Explain origin, flavor, and pairing where customers compare cheese, charcuterie, or prepared foods.
Checkout path
Use one final pairing or take-home suggestion instead of a dense rotation of unrelated products.
Three campaigns to run first
Give each campaign one audience, one action, and one success measure. Keep the first test live long enough to compare against a clean baseline.
Lunch-rush decision board
Reduce the playlist to the special, combo, and grab-and-go option during the busiest window.
Weekend discovery
Slow the content and lead with maker stories, tasting notes, and build-a-board guidance.
Pairing attach-rate test
Pair one primary item with one complementary item and measure basket attachment for two weeks.
Try it: tap who walks up
This is the same routing logic that runs on the device. Pick a customer and watch the display pick the creative.
She walks up in leggings and sees the activewear wall, not a clearance banner.
Who walks up to the display · tap to try
What you get
$299 setup + $79/month
The setup fee covers the pre-configured media player and activation. You supply an HDMI display; software and support are $79/month.
Works without internet
Playback runs from local cache. Internet outages do not blank the screen.
Private by architecture
On-device inference. No images, video, biometric templates, or customer profiles are stored or transmitted.
Managed from your phone
Upload content, tag audiences, and see performance from the dashboard on your store WiFi.
Digital signage questions from specialty food & delis
How much does digital signage for specialty food & delis cost?
The Presently founding pilot is $299 for the pre-configured media player and activation, then $79/month for software and support. You supply an HDMI display. Compare total cost using the linked ROI calculator before buying.
Will the screen keep working if a shop loses internet?
Yes. Current content is stored locally and playback continues during an internet outage. Connectivity is used to receive updates and report status when the connection returns.
How is audience data handled in a shop?
Approximate audience signals are processed on the device to route content. Raw images, video, biometric templates, and customer profiles are not stored or transmitted.
Run the numbers for your shop
Start with the complete specialty food signage guide, then check the payback math with the free ROI calculator and see how Presently stacks up in the platform comparison.