Retail shelves gather dust
The pomade and shampoo you stock have better margins than the cut, but they only sell when a stylist remembers to mention them. A screen featuring the product being used right now does the pitch automatically.
Presently for Barbershops & Salons
Digital signage built for barbershops and salons
Every client spends 15 to 45 minutes in your chair or your waiting area. That is the most attention any retail business gets, and most shops fill it with a muted TV.
Presently turns that wait into revenue: service menus, retail product features matched to the client in the chair, and rebooking prompts that land while the experience is still fresh.
Why a static display falls short in a shop
Clients do not know your full menu
Beard work, color, treatments, kids cuts. Regulars order the same thing for years because nothing tells them what else you do. Wait-time signage fixes that quietly.
Empty chairs on Tuesdays
Midweek slots go unfilled while Saturday overflows. Promoting off-peak booking discounts on screen shifts demand to the days you need it.
What the screen shows, by who walks up
Presently detects approximate audience signals (age range, gender) with on-device computer vision, picks the best-matching content from your library, and discards the camera frame immediately. Raw images are not stored or transmitted; optional dashboards use aggregate rollups only.
Younger client waiting for a fadeBeard line-up add-on and the matte clay he just watched get used
Older client in for the usualGray blending service and the Tuesday loyalty discount
Parent with a kid in towKids cut pricing and the family booking bundle
Where to place the first screens in a shop
Start at a decision point you can measure. One useful screen with a clear job is better than several screens repeating the same loop.
Reception and waiting area
Lead with service discovery, open appointment slots, and rebooking rather than generic entertainment.
Mirror sightline
Feature the product or treatment being used in the chair with restrained motion and readable pricing.
Retail shelf
Use short how-to cards that connect each product to a result and staff recommendation.
Three campaigns to run first
Give each campaign one audience, one action, and one success measure. Keep the first test live long enough to compare against a clean baseline.
Midweek chair-fill
Show a Tuesday-through-Thursday offer only to clients who can book before they leave.
Service discovery
Rotate one lesser-known service per week with outcome, time required, and starting price.
Product attach-rate test
Feature one in-service product for fourteen days and track units sold per relevant appointment.
Try it: tap who walks up
This is the same routing logic that runs on the device. Pick a customer and watch the display pick the creative.
She walks up in leggings and sees the activewear wall, not a clearance banner.
Who walks up to the display · tap to try
What you get
$299 setup + $79/month
The setup fee covers the pre-configured media player and activation. You supply an HDMI display; software and support are $79/month.
Works without internet
Playback runs from local cache. Internet outages do not blank the screen.
Private by architecture
On-device inference. No images, video, biometric templates, or customer profiles are stored or transmitted.
Managed from your phone
Upload content, tag audiences, and see performance from the dashboard on your store WiFi.
Digital signage questions from barbershops & salons
How much does digital signage for barbershops & salons cost?
The Presently founding pilot is $299 for the pre-configured media player and activation, then $79/month for software and support. You supply an HDMI display. Compare total cost using the linked ROI calculator before buying.
Will the screen keep working if a shop loses internet?
Yes. Current content is stored locally and playback continues during an internet outage. Connectivity is used to receive updates and report status when the connection returns.
How is audience data handled in a shop?
Approximate audience signals are processed on the device to route content. Raw images, video, biometric templates, and customer profiles are not stored or transmitted.
Run the numbers for your shop
Start with the complete barbershop and salon signage guide, then check the payback math with the free ROI calculator and see how Presently stacks up in the platform comparison.