New arrivals move only if people see them
You photograph every drop for Instagram, but in-store the rack has to sell itself. A screen cycling this week's arrivals near the entrance pulls shoppers deeper into the store.
Presently for Clothing Boutiques
Digital signage built for independent boutiques
A boutique lives on curation, but a static display shows every shopper the same three looks. The customer browsing menswear sees the dress feature; the gift shopper sees nothing that helps.
Presently reads the audience in front of the screen and routes content to match: womenswear arrivals for one shopper, the denim wall for the next, gift cards and accessories for the partner waiting by the door.
Why a static display falls short in a boutique
Gendered content without awkward guessing
A unisex floor cannot dedicate wall space to every shopper. Audience-aware routing shows style content relevant to the person actually looking, without asking anyone to self-identify.
The fitting room wait is dead air
Customers waiting for a room or a partner are a captive audience. Styling content and complete-the-look pairings turn that wait into add-on sales.
What the screen shows, by who walks up
Presently detects approximate audience signals (age range, gender) with on-device computer vision, picks the best-matching content from your library, and discards the camera frame immediately. Raw images are not stored or transmitted; optional dashboards use aggregate rollups only.
Shopper browsing womenswearThis week's arrivals styled into complete outfits
Shopper near the denim wallFit guide and the matching jacket promotion
Partner waiting near the frontGift cards, accessories under $40, easy wins
Where to place the first screens in a boutique
Start at a decision point you can measure. One useful screen with a clear job is better than several screens repeating the same loop.
Entrance sightline
Use a new-arrival story that pulls shoppers toward a specific rack rather than replaying a broad brand video.
Fitting-room queue
Show complete-the-look combinations and sizing help while shoppers are already evaluating an outfit.
Checkout and waiting area
Keep the message useful for companions: accessories, gifts, and simple add-ons under a clear price point.
Three campaigns to run first
Give each campaign one audience, one action, and one success measure. Keep the first test live long enough to compare against a clean baseline.
New-drop launch
Sequence arrival teaser, styling examples, and limited-stock reminder across the first seven days.
Complete-the-look test
Pair one hero item with two accessories and measure units per transaction, not just item sales.
Slow-day appointment offer
Promote styling appointments only during the dayparts with staff capacity.
Try it: tap who walks up
This is the same routing logic that runs on the device. Pick a customer and watch the display pick the creative.
She walks up in leggings and sees the activewear wall, not a clearance banner.
Who walks up to the display · tap to try
What you get
$299 setup + $79/month
The setup fee covers the pre-configured media player and activation. You supply an HDMI display; software and support are $79/month.
Works without internet
Playback runs from local cache. Internet outages do not blank the screen.
Private by architecture
On-device inference. No images, video, biometric templates, or customer profiles are stored or transmitted.
Managed from your phone
Upload content, tag audiences, and see performance from the dashboard on your store WiFi.
Digital signage questions from clothing boutiques
How much does digital signage for clothing boutiques cost?
The Presently founding pilot is $299 for the pre-configured media player and activation, then $79/month for software and support. You supply an HDMI display. Compare total cost using the linked ROI calculator before buying.
Will the screen keep working if a boutique loses internet?
Yes. Current content is stored locally and playback continues during an internet outage. Connectivity is used to receive updates and report status when the connection returns.
How is audience data handled in a boutique?
Approximate audience signals are processed on the device to route content. Raw images, video, biometric templates, and customer profiles are not stored or transmitted.
Run the numbers for your boutique
Start with the complete boutique signage guide, then check the payback math with the free ROI calculator and see how Presently stacks up in the platform comparison.