About Adaptive Advertisement

Give every brick-and-mortar business the same real-time, demographic-targeted advertising edge that e-commerce has had for twenty years, without asking a single customer to trade their privacy for it.

E-commerce has always known who is browsing: age, intent, purchase history, and it retargets accordingly. The storefront screen next to it runs the same static loop for every person who walks past. We built Presently to close that gap on the store floor, on hardware you control, without ever putting a customer's face or image anywhere near a database.

That is the pivot behind Adaptive Advertisement: a localized, edge-first infrastructure where the intelligence lives on the device, in the store, and the only thing that ever leaves it is an anonymized number, not an image.

The obvious path to audience-aware signage is a cloud-connected camera. Capture footage, send it to a server, run inference remotely, return a targeting signal. That works technically, and several platforms take this approach.

It did not feel right. Customers in independent retail stores did not sign up to have their image sent to a remote server. The store owner did not want that liability. And frankly, it was not necessary. Modern edge hardware is capable enough to run computer vision locally, on the device, in volatile RAM, without a cloud dependency for inference. Presently discards every frame the instant it is analyzed. No raw images or video are ever stored or transmitted, by us or anyone. The cloud is used for exactly one thing: the CMS dashboard and fleet management, which any client can access. It only ever receives anonymized, numerical demographic telemetry, never footage. That privacy boundary, Zero-Trust Edge Processing, was not added later; it is the architecture.

Presently was built by Cameron Zobrist, a solo founder based in Colorado. It started as a nights-and-weekends project after noticing the gap between what independent retailers could theoretically do with a screen and what off-the-shelf signage systems actually offered them. Presently is now in pilot with a small group of independent store owners.

The current Presently prototype: edge compute unit and camera module. All inference happens inside this box; raw camera imagery never leaves it.

Presently is designed specifically for independent retailers: coffee shops, wine stores, clothing boutiques, gyms, and specialty food stores. Not enterprise chains with IT departments, not digital-out-of-home networks. Store owners who run their own businesses and want their signage to work as hard as they do.

The product ships as hardware you plug in, a cloud dashboard you access from your phone, and audience-aware targeting that runs without a recurring camera data bill or a compliance headache. $299 to get the Edge AI Computer Vision player on your wall, $79/mo after, backed by a 90-day money-back guarantee.

Questions, feedback, or interested in becoming a pilot store? Email [email protected].

Adaptive Advertisement, Inc. is registered in Colorado.