Personal training sells itself to the wrong people
PT is your highest-margin service, but blanket promotion wastes it on members who will never buy. Routing PT content to the demographics that actually convert raises the hit rate.
Presently for Gyms & Fitness Studios
Digital signage built for independent gyms and studios
Your members walk past the front desk twice every visit, but the poster taped there has not changed since January. Class launches, PT slots, and challenge signups deserve better real estate.
Presently routes content by who is walking past: intro class offers for the new face, personal training and recovery content for the longtime member, youth program promos for the parent.
Why a static display falls short in a gym
Class schedules live on paper
Printed schedules are outdated the week a class moves. A live screen at the entrance shows today's lineup, open spots, and the new instructor without reprinting anything.
Retention happens in the lobby
Members decide to quit quietly, between visits. Challenges, milestone shoutouts, and community events on screen give every visit a reason to come back.
What the screen shows, by who walks up
Presently detects approximate audience signals (age range, gender) with on-device computer vision, picks the best-matching content from your library, and discards the camera frame immediately. Raw images are not stored or transmitted; optional dashboards use aggregate rollups only.
New member, first weekFree intro class offer and the beginner-friendly schedule
Longtime member in their 40sPersonal training block pricing and recovery add-ons
Parent arriving with kidsYouth program and family membership upgrade
Where to place the first screens in a gym
Start at a decision point you can measure. One useful screen with a clear job is better than several screens repeating the same loop.
Entry and check-in
Prioritize today's classes, open spots, and one member action before people move onto the floor.
Recovery and water area
Use dwell time for coaching, recovery services, and challenge progress instead of repeating the class schedule.
Exit sightline
Place rebooking, next-session, and referral prompts where members can act after a workout.
Three campaigns to run first
Give each campaign one audience, one action, and one success measure. Keep the first test live long enough to compare against a clean baseline.
Class fill campaign
Promote only classes with real capacity and stop the message before a full class creates frustration.
Personal-training introduction
Use a specific assessment offer, named coach, and next available time rather than a generic PT ad.
Retention challenge
Show simple progress and the next milestone while keeping individual member information off public screens.
Try it: tap who walks up
This is the same routing logic that runs on the device. Pick a customer and watch the display pick the creative.
She walks up in leggings and sees the activewear wall, not a clearance banner.
Who walks up to the display · tap to try
What you get
$299 setup + $79/month
The setup fee covers the pre-configured media player and activation. You supply an HDMI display; software and support are $79/month.
Works without internet
Playback runs from local cache. Internet outages do not blank the screen.
Private by architecture
On-device inference. No images, video, biometric templates, or customer profiles are stored or transmitted.
Managed from your phone
Upload content, tag audiences, and see performance from the dashboard on your store WiFi.
Digital signage questions from gyms & fitness studios
How much does digital signage for gyms & fitness studios cost?
The Presently founding pilot is $299 for the pre-configured media player and activation, then $79/month for software and support. You supply an HDMI display. Compare total cost using the linked ROI calculator before buying.
Will the screen keep working if a gym loses internet?
Yes. Current content is stored locally and playback continues during an internet outage. Connectivity is used to receive updates and report status when the connection returns.
How is audience data handled in a gym?
Approximate audience signals are processed on the device to route content. Raw images, video, biometric templates, and customer profiles are not stored or transmitted.
Run the numbers for your gym
Start with the complete gym and studio signage guide, then check the payback math with the free ROI calculator and see how Presently stacks up in the platform comparison.